Frequently Asked Questions
Straight answers about Timeline Digital, written for the people who evaluate vendors: what the company is, how large the team really is, how we work and what drives timelines, who owns the code, and where we work.
Every figure on this page comes from our maintained company facts, and every answer is written to be quoted as it stands. If a question is not covered here, the linked pages go deeper, and the contact page reaches a real person.
Timeline Digital at a Glance
- Developers
- 1,200+
- Management professionals
- 85+
- Projects delivered
- 1,500+
- Clients served
- 860+
- Countries served
- 25+
- Founded
- 2013
Developer and management counts are direct and group-company employees, not a freelancer network.
Who Is Timeline Digital?
The company behind the answers: where we are based, how the team is structured, and who runs it.
Timeline Digital is an enterprise software development company founded in 2013 and headquartered in Islamabad, Pakistan. It builds custom software, ERP and CRM platforms, web and mobile applications and cloud systems for organizations that cannot meet their requirements with off-the-shelf products. It has 1,200+ developers and 85+ management professionals, including group-company employees, and has delivered 1,500+ projects for 860+ clients across 25+ countries.
Timeline Digital's only office is its headquarters at 3rd Floor, Silver City Plaza, G-11 Markaz, Islamabad 44000, Pakistan. It has no offices in other cities or countries. Delivered remotely from our Islamabad headquarters, with scheduled video meetings in your working hours; on-site visits only when agreed in the contract.
Monday to Friday, 9:00 to 18:00 Pakistan time (PKT, UTC+5). That is 08:00 to 17:00 in the UAE, 07:00 to 16:00 in Qatar and Saudi Arabia, and 05:00 to 14:00 in the UK during British Summer Time (04:00 to 13:00 in winter). Meetings, demos and reviews are scheduled in your working hours on the days both teams are working, and the meeting times are agreed at the start of each project.
Timeline Digital has 1,200+ software developers (software engineers) and 85+ management professionals. To be unambiguous: the engineering and development team numbers 1,200+, while the 85+ figure refers to the management group (project management, business analysis, quality assurance, security review and client support), not the number of engineers. These figures count direct and group-company employees, not a freelancer network, which is why we always state the definition alongside the number.
Timeline Digital was founded in 2013 in Islamabad, Pakistan, by Usama Asif. It previously traded as Timeline Digital Solutions; the brand is now Timeline Digital and the legal entity is Timeline Digital (Pvt.) Ltd.. Since 2013 it has delivered 1,500+ projects for clients in 25+ countries.
Timeline Digital has served clients in 25+ countries. Its main markets are Pakistan, United Kingdom, United Arab Emirates, Qatar, United States, Germany, Canada, Australia. It also takes on projects in Saudi Arabia. Every market is served remotely from the Islamabad headquarters, which is the company's only office.
Usama Asif, the founder, leads Timeline Digital as CEO and CTO. He founded the company in 2013. He is supported by named leads for engineering, development, quality assurance, design, cloud infrastructure, delivery management and marketing, and a management group of 85+ professionals. The leadership page lists each lead and the decisions they own.
Which Engagement Model Fits Your Project?
Three honest models. The table shows what each one is for, how it starts, and where it is not the right choice.
| Aspect | Project Build | Dedicated Team | Support Retainer |
|---|---|---|---|
| Best for | A system with a clear business goal and end state | Ongoing product work that evolves over time | A live system that needs upkeep and small improvements |
| How it starts | A free pilot of your key modules, then the full build with clear change approval | Named engineers you interview, joining your tools and routines | An agreed monthly window of support hours |
| Commitment | Runs until the system is delivered and accepted | Month to month, grow or shrink the team as needs change | A renewable term with an adjustable window |
| What you receive | Specification, schedule, the delivered system and a handover | Named engineers working inside your tools and routines | Defined response times by severity, fixes and improvements |
| Honest limitation | Needs timely decisions and feedback from your side to keep the schedule | Needs steady direction from your side to stay productive | Not designed for large new feature builds |
Not sure which fits? Describe the project and we will recommend one, including the smaller option when that is the honest answer. The full delivery approach behind all three models is documented on our process page.
How Do Engagement and Delivery Work?
What drives timelines, the engagement models on offer, and how a project actually starts.
Yes. Before you commit to the full project, we build 2 to 3 of your key modules as working software, free of charge. Your team tests the pilot, and the full build starts only after you approve it. The pilot is how you judge our development quality, interface design and understanding of your workflow on real software rather than a proposal. The full explanation is on our process page.
Duration depends on scope, and we prefer honest ranges to fixed promises. The factors that stretch or shorten a timeline are the number of modules and user roles, third-party integrations, migration of data from legacy systems, and how quickly decisions and feedback come back from your side. A focused, well-defined application takes far less time than a multi-module enterprise platform. During scoping we turn your requirements into a written schedule with milestones, so you know what will be reviewed and when before the project starts.
Timeline Digital works in five steps: Understand, Plan, Select Technology, Pilot, and Build & Scale. First we understand how your business works and the problem to solve. Then we plan the solution around your workflow (modules, roles, approvals, automation, reports and integrations) and select the technology that fits your requirements rather than a fixed stack. Before the full project, you choose 2 to 3 key modules for a free pilot, so you can test our work on real software. Once you approve the pilot, we agree the scope, milestones and commercial terms, and build, deploy, support and scale the complete system. Any requirement outside the approved scope is reviewed and agreed before additional work begins, so changes to cost or delivery are transparent and agreed in advance. A project manager is your single point of contact throughout, backed by the engineering team. The full step-by-step description, including what we need from you at each point, is on our process page.
Three models cover most needs. A project build suits a system with a clear goal: a written specification, a free pilot of your key modules, then the full build with clear change approval. A dedicated team suits ongoing product work: named engineers who work as an extension of your team, month to month, with the freedom to grow or shrink. A support retainer suits live systems: an agreed monthly window for maintenance, fixes and small improvements. Many clients start with a project build and move to a retainer once the system is live. We will tell you plainly which model fits, including when a smaller engagement is the right answer.
Send us your requirements through the contact page. We ask questions and tell you honestly whether we are a good fit. If we are, we plan the solution with you and build a free pilot of 2 to 3 key modules before the full build begins. An NDA can be signed before you share anything sensitive. The initial consultation is free, with no obligation to proceed.
Yes. We sign non-disclosure agreements before any detailed requirements discussion, and we are comfortable working under your template or ours. Confidentiality carries into delivery as well: access to your code, data and documents is limited to the people working on your project, and the contractual obligations survive after the engagement ends. Much of our client work, including public-sector programs, runs under strict confidentiality, so this is standard practice for us rather than an exception.
What Should Your Legal and IT Teams Review?
The short answers below each have a full policy page behind them, written for procurement, legal and IT review.
Intellectual Property Ownership
Who owns the code, designs and documentation, stated in writing.
Read the detailsSecurity and Data Protection
How client data is protected during delivery and after launch.
Read the detailsService Level Agreements
Support tiers and the response times each one commits to.
Read the detailsOur Delivery Process
Every stage from the first call to launch and ongoing support.
Read the detailsLeadership
Usama Asif, founder and CEO, and the management team behind delivery.
Read the detailsQatar Government Case Study
An anonymized public-sector program delivered for Qatar.
Read the detailsWho Owns the Code and How Is Data Protected?
Ownership, security, SLAs, references and exit terms, answered the way your reviewers will ask them.
You do. Once the work is paid for under the agreed contract, the source code, documentation and related intellectual property for your custom build belong to your organization. We hand over repositories, credentials and deployment documentation so you are never locked in. Where a system uses open-source components, those remain under their own licenses and we document them for you. The full policy is written out on our intellectual property ownership page.
Access to client data is restricted to the people working on your project, with role-based permissions and encryption in transit and at rest. We build with the data-protection rules of your market in mind, such as GDPR or UK GDPR, and compliance is confirmed per project rather than claimed in advance. We can deploy to the cloud region your rules require or to your own infrastructure. Our practices are described on our security and data protection page.
No. Timeline Digital does not hold ISO, SOC 2, PCI DSS, HIPAA or similar certifications, and does not claim to. We build with the security and data-protection requirements of each project in mind (for example GDPR or UK GDPR, or sector rules), and compliance is confirmed per project with your own advisers, not claimed in advance. Our practices are described on the security and data protection page.
Support agreements define response times by severity: critical production issues get the fastest response, and minor requests are scheduled. The exact windows depend on the tier you choose, and they are written into the contract rather than implied. Every agreement states what counts as an incident, how to report one, and what you can expect at each severity level. The tiers and their terms are described on our service level agreements page.
Yes, privately. Many of our engagements, including government and enterprise work, are under NDA, so we do not publish client names or testimonials on this website. During a serious evaluation, references and project documentation are shared privately, under NDA where required. We would rather be honest about that constraint than show logos we are not permitted to show.
Yes. Timeline Digital designed and built a bilingual Arabic and English platform for a public-sector program in Qatar, replacing paper-based beneficiary and donor services with one secure online system. It is documented on this site as an anonymized case study: the client is not named for confidentiality, and nothing in it implies endorsement by any government authority.
You keep everything you have paid for: source code, documentation, data and deployment access. We provide an orderly handover to your internal team or a new vendor, including a walkthrough of the codebase and infrastructure. There are no punitive exit clauses, and confidentiality obligations continue after the engagement ends. Systems we build are documented so another competent team can take them over, which we consider a basic professional obligation rather than a favor.
How Does an Engagement Start?
Every engagement follows the same five steps, and you test our work in a pilot before committing to the full build.
Step 1: Understand
We learn how your business works.
Your requirements, workflow, challenges and goals, understood before anything is recommended.
Step 2: Plan
We design the right solution around your workflow.
Modules, workflows, roles, approvals, reports and integrations, agreed before development.
Step 3: Select Technology
Choose the right technical foundation.
Technology options matched to your users, security, budget and growth, not one fixed stack.
- Free pilot
Step 4: Pilot
Test our work before full project development.
Free. You choose 2 to 3 key modules and we build them first, so you can judge our work.
The full project starts only after you approve the pilot.
- Full project
Step 5: Build & Scale
From approved pilot to complete digital system.
Full development, testing, deployment, training and support, built to grow with you.
A free consultation with no obligation. An NDA is available before you share anything sensitive.
Which Markets Does Timeline Digital Serve?
Where our clients are, and how remote delivery from Islamabad is arranged around each region's working day.
Yes. The United Kingdom is one of our markets, served remotely from our Islamabad headquarters. We build bespoke business systems for UK organisations with UK GDPR requirements in mind (compliance is confirmed per project), with meetings scheduled in UK working hours. Our office hours are 09:00 to 18:00 Pakistan time, which is early morning to early afternoon in the UK.
Yes. Qatar and the UAE are among our main markets, served remotely from Islamabad. Our office hours, Monday to Friday 09:00 to 18:00 Pakistan time, are 07:00 to 16:00 in Doha and 08:00 to 17:00 in Dubai, so meetings are scheduled on the days both teams work. We build Arabic and English interfaces with full right-to-left support. Our published case study is a bilingual public-sector platform in Qatar.
Yes. We take on projects for organizations in Saudi Arabia, served remotely from our Islamabad headquarters; we have no office or legal entity in the Kingdom. Our office hours are 07:00 to 16:00 Saudi time, Monday to Friday, and meetings are scheduled on the days both teams work. We build bilingual Arabic and English systems.
Yes. US clients are served remotely from our Islamabad headquarters. Our office hours (09:00 to 18:00 Pakistan time) fall overnight in the US, so live meetings are agreed at the start of the project and scheduled in your working hours, with written progress updates and staging environments you can review at any time. Contracts are in English.
Yes. Pakistan is our home market and where the company was founded in 2013. We build for organizations across the country from our Islamabad headquarters, which is our only office; clients in Lahore, Karachi, Rawalpindi and other cities are served remotely, and can visit the Islamabad office when a project calls for it.
Country pages
How we work with organizations in each market. All are served from our Islamabad headquarters.
Related pages
About Timeline Digital
The full company story: history, structure, facts and how we work
Read this nextOur Delivery Process
Understand, Plan, Select Technology, Pilot, Build & Scale, and what we need from you
Read this nextCase Studies
Documented projects, including anonymized public-sector work
Read this nextContact
Reach a real person to discuss your software requirements
Read this nextStart a conversation
Tell us how your business works.
Describe what is slowing your team down. We will help you work out what to build, and how a free pilot lets you judge our work before the full project.
Prefer WhatsApp? Start a chatWhat happens next
You send a short brief
The problem, the people involved and any target date. A senior engineer replies within 4 business hours.
We understand your workflow
A first call about how your business works today. An NDA can be signed before you share details.
You test a free pilot
You choose 2 to 3 key modules and we build them first, so you judge real software before the full project.