Est. 2013 · Islamabad, Pakistan

About Timeline Digital

A global software company, headquartered in Islamabad, working worldwide

Timeline Digital is a global software development and digital transformation company with 1,200+ developers and 85+ management professionals, headquartered in Islamabad with delivery teams across multiple countries. We build custom software for businesses and government organizations in the USA, UK, UAE, Qatar, Canada, Germany and Pakistan. 13 years in business. 860+ clients served.

1,500+

Projects delivered

860+

Clients served

25+

Countries served

13+

Years in business

Why we exist

Senior engineering, without agency overhead

We started Timeline Digital in 2013 because the market gave business buyers two bad choices. A US or UK agency that quoted $250K to $500K and disappeared into a slide deck after kickoff. Or a freelance marketplace where every project died in QA, in integration, or three weeks past deadline.

Our answer is a senior engineering team with 6+ years average experience that delivers the same rigour as a London agency at 50 to 65% of the cost, with the accountability of an in-house team. Mutual NDA on day one. Named tech lead. Code review on every pull request. Working software at the end of every sprint.

13 years later, we have delivered 1,500+ projects for 860+ clients across 25+ countries, including the USA, UK, Germany, Canada and UAE. From custom software development and web application development to ERP and CRM platforms, the bar is the same: production quality, on time, on the price we quoted at SOW.

What we promise

Three commitments in every Master Services Agreement, every SOW, every kickoff call.

1

A named senior tech lead. The engineer you interview is the engineer you get, for the entire engagement.

2

Working software at the end of every sprint. Never a "trust us, it's almost ready" four months in.

3

Full IP assignment in the MSA. You own 100% of the code from the moment it is committed.

How we work

Six things we actually do differently

Not values, principles or mission statements. Things we do on every project, which most agencies do not.

Engineering rigour over agency theatre

Code review on every pull request. Automated tests as default. Written architecture decision records. The discipline a London or New York agency charges $300K to deliver, without the agency margin.

Named delivery lead, not a pool

You meet your tech lead and project lead before you sign. Same names, same Slack, every week. No anonymous offshore developer rotation, no junior bait and switch.

Mutual NDA on day one

We sign a mutual NDA before any technical conversation. The MSA includes full IP assignment and work-for-hire clauses. You own 100% of the code from the moment it is committed.

Honest about what is hard

If a feature will take 3 weeks not 3 days, we tell you in week one. If your idea has a fatal architecture problem, we say so before you spend $50K finding out the hard way.

On your time zone, in your tools

Default 4-hour overlap with EST, full 9 AM to 6 PM overlap with GMT/BST and 9 AM to 4 PM with CET. Slack, Linear or Jira, Notion or Confluence. Your stack, your process, your rhythm.

Built to last past launch

Bug-fix SLA, monthly enhancements, quarterly roadmap reviews. We do not disappear after launch. We stay on as your engineering partner for the next phase, not just the first one.

Team

The people running Timeline Digital

Eight leaders covering engineering, QA, design, cloud, delivery and marketing. Combined, they sign off every piece of work that goes to a client.

UA

Usama Asif

CEO and CTO

Founded Timeline Digital in 2013. Still writes code on Fridays. Runs engineering strategy, big-ticket client calls, and the things nobody else wants to own.

LinkedIn
FM

Fatima Mobeen

VP of Engineering

Runs our engineering org. Owns architecture reviews, hiring, and the quality bar. Background in high-scale SaaS and fintech.

SA

Saif Ali

Head of Development

Full-stack lead. Ships the hardest tickets first. Spent the last 9 years building web apps that handle real production traffic.

SN

Sidra Noor

Marketing Head

Owns SEO, content and campaigns. Turns engineering wins into stories clients can use. Measures every click.

BK

Bilwal Khan

Management Head

Keeps delivery on schedule. Runs resource planning, sprint reviews and the weekly client health check.

HR

Hamza Raza

Head of Quality Assurance

Leads QA across every project. Owns manual test strategy, automation scripts, and the release gate that stops bad builds.

AT

Ayesha Tariq

Lead UI/UX Designer

Designs the flows our users actually finish. Eight years in product design. Prototypes in Figma, tests with real users, ships with engineers.

AH

Ahmed Hassan

Cloud Infrastructure Lead

AWS and Azure certified. Handles deployments, CI/CD, monitoring and the 3 AM alerts nobody else wants.

Tell us your problem. Get a clear plan and price.

Describe what is slowing your business down. On a free call we will tell you what to build, how long it takes and what it costs.

  • A senior specialist joins the conversation
  • NDA available before sensitive details are shared
  • Written next steps and suitable delivery options