API development

API development services for products and organizations

Timeline Digital designs and builds the APIs that apps, partners and your own systems depend on: REST and GraphQL interfaces, webhooks, gateways and API layers for older systems. Each one is designed contract first, secured, documented, versioned and monitored.

Since 2013: 1,500+ projects for 860+ clients.

Illustrative example

What a finished API gives you

  • A written contract every consumer can build against
  • Access rules that decide who may call what
  • Reference documentation and a sandbox for developers
  • Versions that change on a published schedule, not by surprise
  • Logs, metrics and alerts that show how it behaves in use

Building an API or connecting systems: which page fits?

Building an API creates a new interface. Integration connects interfaces that already exist. The two often sit in one project, but the work and the questions are different.

  • You need an API built: a backend for an app, a public or partner API, an API gateway, or an API layer on a system that has none.

    API development services (this page)

  • The systems already exist, such as CRM, accounting, ERP or a payment provider, and the job is to connect them so data stops being re-keyed.

    Systems and API integration
  • The ERP is the centre of the problem and must exchange orders, invoices, stock or customers with accounting, e-commerce, payments or shipping.

    ERP integration services
  • The system with no API is also failing in other ways and may need replacing, not just opening up.

    Legacy software modernization
What we build

Which kinds of API does Timeline Digital build?

Seven kinds of work come up most often. A project usually combines two or three of them.

REST and GraphQL APIs

Resource-oriented REST APIs and typed GraphQL schemas for web apps, mobile apps and other systems, with the style chosen per project rather than by habit.

Webhooks and event APIs

Push notifications to other systems when something happens, such as a payment confirmed or an order shipped, with signing, retries and replay so no event is silently lost.

Internal APIs between your own systems

A stable interface between your ERP, CRM, portal and reporting tools, so each team can change its system without breaking the others.

Public and partner APIs

APIs that customers, distributors or developers outside your company call: per-client keys or tokens, quotas, a sandbox and reference documentation.

API gateways

One controlled entry point in front of several services for authentication, rate limiting, routing, logging and version management.

API layers for legacy systems

A documented, secured interface on top of an older system that works but offers no way for other software to use its data, so it can stay in service while new tools connect.

Mobile and backend APIs

The server side of an iOS, Android or web app: sign-in, data, files, push notifications and the admin tools that run alongside it.

Typical stack: ASP.NET Core (.NET), Node.js with NestJS, or Laravel for the service; PostgreSQL or SQL Server for data; Redis for caching; Docker for repeatable deployment; hosting on AWS or Azure. These are chosen to fit the project; your stack is a valid answer if your own team will maintain the API.

At a glance

REST, GraphQL, webhooks or gRPC: which style fits?

There is no single best style. Each answers a different question, and one product often uses two of them.

API styles compared: REST, GraphQL, webhooks and event-driven, and gRPC, with when each is the best fit, its strengths and what to watch for
StyleBest forStrengthsWatch-outs
REST (HTTP and JSON)Public, partner, mobile and web APIs built around resources such as customers, orders and invoices.Understood by every platform and developer, works with standard HTTP caching, and documents cleanly in OpenAPI.Clients can over-fetch or need several calls to fill one screen; breaking changes need a versioning discipline.
GraphQLApps and dashboards that read related data in many shapes, or several client apps with different needs.The client asks for exactly the fields it needs in one request, against a typed schema that documents itself.HTTP caching is harder; expensive queries need depth and cost limits; permissions must be checked per field.
Webhooks and event-drivenTelling other systems that something happened, such as a payment confirmed or a shipment sent, without polling.Near real-time delivery, fewer wasted requests, and looser coupling between the systems involved.The receiver must be reachable and idempotent; signing, retries and event ordering need deliberate design; harder to debug.
gRPCInternal service-to-service calls with high volume, low latency or streaming.Compact binary messages, strict contracts defined in Protobuf, generated client code and streaming support.Browsers need a proxy layer, calls are harder to inspect by hand, and it is a poor default for public APIs.

A common pattern is REST for the public or mobile API, webhooks to notify partners of events, and gRPC only between internal services that need it. We recommend a style per interface in the Plan step and explain the trade-off in writing.

Key facts: API development at Timeline Digital

Provider
Timeline Digital, a custom software development company founded in 2013, headquartered in Islamabad, Pakistan
What we build
REST and GraphQL APIs, webhooks, API gateways, internal and partner APIs, API layers for legacy systems, and mobile and web backends
Track record
1,500+ projects for 860+ clients; 1,200+ developers and 85+ management professionals, including group-company employees
Markets and hours
Pakistan, United Kingdom, United Arab Emirates, Qatar, United States, Germany, Canada, Australia; delivered remotely. Monday to Friday, 9:00 to 18:00 Pakistan time (PKT, UTC+5), overlapping UK and European mornings and the Gulf working day; US and Canada calls are booked at the start of their day.
Schedule
There is no fixed timeframe: the schedule is set from your requirements in the Plan step. The free pilot of 2 to 3 key modules is ready in about 2 days, and with 1,200+ developers we have the capacity to deliver a complete system in as little as 2 weeks.
Pricing
Timeline Digital does not publish prices for custom software, because every project is custom. The price is agreed after requirements analysis and the free pilot.
Ownership
Project source code, designs and documentation transfer to the client on full payment.
Support
Long-term support under a service level agreement (SLA) after launch.
How an API is built well

What does good API development include?

These nine practices are what separates an API that partners can rely on from an endpoint that merely works today. They are engineering practices, not certifications, and they are agreed in the Plan step and checked before go-live.

Contract first, with OpenAPI

Endpoints, payloads and errors are written down as an OpenAPI description and reviewed with the teams that will call the API before the build starts. A mock of the contract lets front-end and partner teams begin early.

Authentication and authorization

OAuth 2.0 and OpenID Connect for user sign-in and delegated access, API keys or client credentials for server-to-server partners, as the project needs. Every endpoint checks who is calling and what they may do.

Validation and a clear error model

Every input is validated against the contract. Errors come back in one consistent format with a stable code and a correlation ID, and never expose stack traces or internal details.

Rate limiting and safe retries

Per-client limits and quotas protect the system from one noisy consumer. Pagination keeps responses bounded, and idempotency keys let clients retry a create or payment request without duplicating it.

Versioning and deprecation policy

Changes that add are made without breaking callers; changes that break go into a new version. A deprecation notice period is agreed in writing, so partners are never surprised by a retired endpoint.

Automated tests

Unit, integration and contract tests run on every change in the build pipeline, so a release that breaks the documented behaviour is caught before it reaches a consumer.

Documentation and a developer portal

Reference pages generated from the OpenAPI description, worked examples, an authentication guide, sandbox access and a changelog, so a new developer can make a first call without a meeting.

Monitoring and logging

Structured logs, latency and error-rate metrics, and alerts that reach named people. Sensitive actions are written to an audit log you can search.

Load testing before go-live

The API is tested with realistic traffic in staging first, so rate limits and capacity are set from measured numbers instead of guesses.

At handover you receive the source code, the OpenAPI description, deployment notes and runbooks. Our security and data protection page covers environments and how we handle your data during delivery, and service level agreements explains support after launch.

Illustrative scenarios

What do API projects look like in practice?

Three typical situations. They are illustrative examples of how we would approach the work, not descriptions of specific clients or results.

Illustrative scenario

A backend for a new mobile app

A retailer is launching an iOS and Android app for catalogue, orders and loyalty. One versioned REST API serves the app and the staff web panel, sign-in uses tokens, push notifications come from events, and the contract is agreed before either app is built. Because the same API serves both, a feature is built once.

Illustrative scenario

A modern API on a legacy ERP

A distributor runs a desktop ERP that works but cannot talk to anything. We add an API layer that reads and writes through the application’s business rules rather than around them, starting with read-only endpoints for stock and customers, then writes once the first consumers are proven. The ERP stays in service and new tools connect through the API.

Illustrative scenario

A partner portal API

A manufacturer wants distributors to check stock and place orders from their own systems. Each partner gets its own credentials and quota, a sandbox with test data, reference documentation, and webhooks that announce shipment updates. Usage is logged per partner so support can see exactly what each one called.

The only client project we publish in detail is a bilingual public-sector platform in Qatar. Other references and demonstrations are shared privately during procurement.

How we work

How does an API project run?

Custom software built around the way your business works. For API work, Understand maps who will call the API and which data it exposes; Plan agrees the contract, authentication model and versioning policy; Select Technology picks the stack, or confirms yours; the Pilot builds 2 to 3 key endpoints as working software with documentation; and Build & Scale delivers the rest in reviewed releases with tests and monitoring.

  1. Step 1: Understand

    We learn how your business works.

    Your requirements, workflow, challenges and goals, understood before anything is recommended.

  2. Step 2: Plan

    We design the right solution around your workflow.

    Modules, workflows, roles, approvals, reports and integrations, agreed before development.

  3. Step 3: Select Technology

    Choose the right technical foundation.

    Technology options matched to your users, security, budget and growth, not one fixed stack.

  4. Free pilot

    Step 4: Pilot

    Test our work before full project development.

    Free. You choose 2 to 3 key modules and we build them first, so you can judge our work.

    The full project starts only after you approve the pilot.

  5. Full project

    Step 5: Build & Scale

    From approved pilot to complete digital system.

    Full development, testing, deployment, training and support, built to grow with you.

Schedule

There is no fixed timeframe: the schedule for your API is set from your requirements in the Plan step. The free pilot of 2 to 3 key modules is ready in about 2 days, and with 1,200+ developers we have the capacity to deliver a complete system in as little as 2 weeks.

Price

Timeline Digital does not publish prices for custom software, because every project is custom. It is agreed after requirements analysis and the free pilot.

Ownership and confidentiality

Source code, designs and documentation transfer to you on full payment. An NDA can be signed before you share sensitive details.

Time zones

Monday to Friday, 9:00 to 18:00 Pakistan time (PKT, UTC+5). This overlaps UK and European mornings and the Gulf working day; US and Canada calls are booked at the start of their day. Delivery is remote from Islamabad.

What we need from you

  • A product owner who can decide scope and priorities
  • The list of who will call the API (apps, partners, internal systems) and what they need from it
  • Access to any existing system, database or documentation the API will sit on
  • IT, network and security approvals, and a test or sandbox environment
  • A developer contact on each consuming team to review the contract
Free pilot

Test your key API endpoints in a free pilot first

Before you commit to the full project, we build 2 to 3 of your key modules as working software, free of charge, ready in about 2 days. Your team tests the pilot, and the full build starts only after you approve it.

See how the free pilot works
  1. Understand

    We learn your requirements and how your organisation works today.

  2. Select pilot modules

    Together we choose 2 to 3 key modules that prove the solution.

  3. Build the working pilot

    We build those modules as real, working software, free of charge.

  4. You test it

    Your team uses the pilot. The full project starts only after you approve it.

API FAQ

API Development Questions

What API development includes, REST versus GraphQL, integration, cost, timing, security, ownership and takeover, answered directly.

API development services cover the design, build, security, documentation and monitoring of application programming interfaces (APIs): the controlled doors through which apps, partners and other systems use your data and functions. Timeline Digital, a custom software development company founded in 2013 in Islamabad, designs the contract first, builds REST, GraphQL or webhook interfaces, secures and tests them, documents them for developers and monitors them after launch.

REST exposes resources at fixed addresses and returns a fixed shape; GraphQL exposes one endpoint where the caller asks for exactly the fields it needs. REST suits public and partner APIs, simple caching and broad tooling. GraphQL suits apps that read related data in many shapes or serve several client apps. Webhooks and gRPC cover event notification and internal high-volume calls. We choose per project; the comparison table above sets out when each fits.

API development builds an API: the interface that exposes your product or system to apps, partners and other software. API integration connects systems that already exist, using their APIs, so data flows between them. If you need an interface created, start here. If your CRM, accounting or ERP tools exist and need to share data, see software and API integration, or ERP integration services when the ERP is the centre. Many projects need both, and we plan them together.

Timeline Digital does not publish prices for custom software, because every project is custom. The price is set in three steps: we analyse your requirements, build a free pilot of 2 to 3 key modules, and after you approve the pilot we agree the scope, milestones and commercial terms in writing. Any change request outside the approved scope is reviewed and agreed with you before extra work begins. For an API the price follows the number of endpoints and consumers, the authentication model, the state of any system the API sits on, and the documentation, testing and monitoring you need.

There is no fixed timeframe: the schedule for your API is set from your requirements in the Plan step. The free pilot of 2 to 3 key modules is ready in about 2 days, and with 1,200+ developers we have the capacity to deliver a complete system in as little as 2 weeks. For APIs the main factors are the number of resources and consumers, how clear the existing data and business rules are, and how quickly access and approvals arrive. The full project starts after you approve the pilot, and the scope, milestones and terms are agreed after it.

Usually, yes. We build an API layer that reads and writes through the application’s own business rules where it exposes them, or through a carefully scoped database access layer where it does not, and we begin with read-only endpoints so the first consumers can be proven safely. The older system keeps running while new tools connect. If it is failing in other ways, legacy software modernization covers replacing it in stages. We tell you plainly in the Understand step if a system is a poor candidate.

You do. Project source code, the OpenAPI description, designs and documentation transfer to you on full payment, and cloud and repository accounts are set up in or moved to your name. A non-disclosure agreement (NDA) can be signed before you share sensitive details. The full terms are on our IP and ownership policy page.

Through engineering practices applied to every endpoint: OAuth 2.0 and OpenID Connect or API keys as the project needs, authorization checks per resource and action, schema validation of all input, rate limiting, encryption in transit, restricted error messages, separate environments, and logging with alerts. We test for common API weaknesses such as broken object-level authorization and excessive data exposure before go-live. These are practices, not certifications or a compliance guarantee; if your sector requires specific evidence, we agree it in the Plan step. See security and data protection.

Yes, both are part of the build. Each API has an OpenAPI description, generated reference pages with worked examples, an authentication guide and a changelog. Versioning follows a written policy: additive changes ship without breaking callers, breaking changes go into a new version, and a deprecation period is agreed so partners have time to move. Your own team or a future vendor can then work from the documentation without us.

Yes. We start with a review of the contract, code, tests, security and monitoring, and report what is sound and what is risky. From there we can document it, add tests and monitoring, fix the highest-risk issues, add a new version or run it under a support agreement. See software maintenance and support for how takeover and SLA support work.

Yes, if you want them. We build web applications and mobile apps that call the API, and the admin tools that run alongside. We can also build only the API for your own front-end or partner team. Because the contract is agreed first, the API and the apps can be built in parallel.

The choice is made per project in the Select Technology step. Common options are ASP.NET Core (.NET), Node.js with NestJS and Laravel for the service, PostgreSQL or SQL Server for data, Redis for caching, Docker for repeatable deployment and AWS or Azure for hosting. They are chosen to fit; your own stack is a valid answer if your team will maintain the API, and we will work in it. The technologies page lists the wider stack.

Updated

About this page

Published by Timeline Digital, a custom software development company founded in Islamabad in 2013. The facts on this page (track record, schedule, pricing policy and ownership terms) come from the same company facts used across the site.

Author

Usama Asif

CEO and CTO, Timeline Digital. Founded the company in 2013 and has led its software engineering work since then.

Start a conversation

Tell us how your business works.

Describe what is slowing your team down. We will help you work out what to build, and how a free pilot lets you judge our work before the full project.

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What happens next

  1. You send a short brief

    The problem, the people involved and any target date. A senior engineer replies within 4 business hours.

  2. We understand your workflow

    A first call about how your business works today. An NDA can be signed before you share details.

  3. You test a free pilot

    You choose 2 to 3 key modules and we build them first, so you judge real software before the full project.