Built for marketing and creative agencies

Agency management software for marketing and creative agencies.

Agency management software is one system that runs your agency: clients, projects, task workflows, approvals, time tracking, retainers and billing in a single place instead of scattered spreadsheets and chat threads. Timeline Digital builds it custom, shaped around how your marketing or creative team actually works, so you own the platform and the data.

Illustrative exampleA client pipeline with deals moving from new to won.
Custom-built platform
  • One system for clients, projects, time and billing
  • Built around your workflow, not a fixed template
  • You own the source code and your data
  • A free pilot before the full build

Custom-built · You own the code · Building software since 2013

Where it breaks today

Six problems agencies bring us

Agencies usually outgrow spreadsheets and chat in the same places. Each problem is paired with what the system does about it.

  • Project status lives in chat threads

    The system: Every client, project and deadline in one live view, so anyone on the account team can see status without asking around.

  • Briefs stall in someone's inbox

    The system: Task workflows with owners, stages and due dates, so work moves through your pipeline instead of waiting.

  • Client approvals on email and WhatsApp

    The system: Sign-off inside the system before anything ships, with a record of who approved what and when.

  • Retainers over-serviced without anyone noticing

    The system: Retainer hours tracked against the plan, with an early flag when an account runs hot.

  • Hours re-keyed into invoices at month end

    The system: Time logged against client and task turns into invoices without typing the numbers twice.

  • No real view of project profit

    The system: Utilisation, project profit and retainer burn on a dashboard built from the data your team already enters.

In short

What is agency management software?

Agency management software is a single platform that holds your clients, projects, tasks, approvals, time and billing in one place. For a marketing or creative agency it works as a marketing platform for agencies and an operations hub at once: account managers, project leads and creatives all read from the same live data instead of chasing updates across spreadsheets and messages.

Timeline Digital builds this as custom software, not a rented product. We are a custom business software company founded in 2013 and headquartered in Islamabad, delivering remotely to clients in other countries. See the wider picture on our software development services page.

Because it is built for you, the stages, roles, rates and reports match how your agency already runs, and you own both the platform and the data when it ships.

Illustrative exampleA team board with roles and sprint progress.

What can one agency management platform actually run?

One connected system covers the work an agency usually spreads across five or six tools. Each area below is a module we build and shape around your agency, from client tracking through to billing and reporting.

Client and project tracking

Every client, project and deadline in one live view, not scattered across spreadsheets and chat threads. Anyone on the account team can see status without asking around.

Task workflows

Work moves through your pipeline with clear owners, stages and due dates, so briefs do not stall in someone’s inbox and nothing gets forgotten between hands.

Approvals

Copy and creative are signed off inside the system before anything ships to the client, with a record of who approved what and when.

Time tracking

Hours are logged against each client and task, ready to turn into invoices or utilisation reports. No end-of-month guessing about where the week went.

Retainers and billing

Track retainer hours used against the plan, flag over-servicing early, and turn logged time into branded invoices without re-keying the numbers.

Reporting

Project profit, team utilisation and retainer burn on a dashboard your managers actually read, built from the data your team already enters.

Digital shops often want online marketing agency software that ties campaigns, retainers and reporting together. We build the same core and shape it to your exact agency marketing software needs.

Illustrative exampleAn approval workflow routing work to the right people.
How we work

How do we build your agency workflow software?

Custom software built around the way your business works. No template and no guesswork: we plan the platform around your pipeline, roles and rates, and before the full build you choose a few key modules, such as projects and time tracking, for a pilot so you can judge our work.

  1. Step 1: Understand

    We learn how your business works.

    Your requirements, workflow, challenges and goals, understood before anything is recommended.

  2. Step 2: Plan

    We design the right solution around your workflow.

    Modules, workflows, roles, approvals, reports and integrations, agreed before development.

  3. Step 3: Select Technology

    Choose the right technical foundation.

    Technology options matched to your users, security, budget and growth, not one fixed stack.

  4. Free pilot

    Step 4: Pilot

    Test our work before full project development.

    Free. You choose 2 to 3 key modules and we build them first, so you can judge our work.

    The full project starts only after you approve the pilot.

  5. Full project

    Step 5: Build & Scale

    From approved pilot to complete digital system.

    Full development, testing, deployment, training and support, built to grow with you.

Off-the-shelf agency tools vs a custom-built platform

A ready-made tool is faster to switch on. A custom platform fits your workflow and grows with your team. Here is the honest trade-off.

What you compareOff-the-shelf agency toolCustom-built platform
Fit to your workflowWorks the way the product decidesBuilt around your exact stages and roles
LicensingPer-seat plans on a vendor productNo per-seat licence, the platform is yours
Data ownershipData lives inside the vendor platformYou own and can export all your data
Code ownershipYou rent access to the toolYou own the source code on full payment
Feature changesYou wait for the vendor roadmapWe change what you need, when you need it
ReportingFixed dashboards you cannot alterThe exact reports your agency runs on
IntegrationsOnly what the vendor supportsConnected to the tools you already use
Best fitA standard agency happy with a standard toolAn agency with a specific workflow or reporting need

Not sure which way to go? Our IT consulting and advisory services can review your current setup and tell you honestly whether a ready-made tool or a custom build fits your agency better.

Is this right for a small agency or a growing team?

Yes to both. The platform is sized to your stage, and the data model is designed so new clients, users and modules slot in later without a rebuild.

Whether you are a three-person studio or a growing agency of forty, we scope the first version to your current workload. A small team can start with project management software for small teams: projects, tasks and time tracking, plus simple billing, then add client management, approvals and retainers as the team grows.

Digital and online marketing agencies usually want campaign work, retainers and reporting tied together. Design studios and PR firms lean harder on approvals and client sign-off. We shape the same core around whichever pattern fits your agency, so the tool matches the work instead of the other way round.

Want to test the idea before committing to a full build? Start with our free CRM software to organise clients and deals on your own PC, then talk to us about extending it or building a full agency platform around your workflow.

Timeline CRM dashboard
Product screenshotTimeline CRM dashboard
Free pilot

Use the pilot on live client work before you commit

Before you commit to the full project, we build 2 to 3 of your key modules as working software, free of charge, ready in about 2 days. Your team tests the pilot, and the full build starts only after you approve it.

See how the free pilot works
  1. Understand

    We learn your requirements and how your organisation works today.

  2. Select pilot modules

    Together we choose 2 to 3 key modules that prove the solution.

  3. Build the working pilot

    We build those modules as real, working software, free of charge.

  4. You test it

    Your team uses the pilot. The full project starts only after you approve it.

Proof level: Capability

What we can show you

We have no published agency case study, and we will not imply an agency portfolio. What we can show is the building blocks an agency platform is made of: our own free Timeline CRM for clients, deals and follow-ups, our own free Timeline Invoice for billing, and the approval workflows, roles and audit logs in our published public-sector platform in Qatar. The free pilot then puts 2 to 3 of your agency’s key modules in front of your team.

How delivery works

Delivered remotely from our Islamabad headquarters, with scheduled video meetings in your working hours; on-site visits only when agreed in the contract.

Office hours: Monday to Friday, 9:00 to 18:00 Pakistan time (PKT, UTC+5).

Behind every project is a company with 1,200+ developers and 85+ management professionals, including group-company employees. Every build follows the same five steps, and the full project starts only after you approve the free pilot.

Agency management software: common questions

What is agency management software?

Agency management software is a single system that runs the core of a marketing or creative agency: client records, projects, task workflows, approvals, time tracking, retainers and billing. Instead of juggling spreadsheets, email threads and separate tools, your team works from one live view of who is doing what, what is due, and what has been billed. A custom platform goes further than a generic tool because it matches your exact stages, roles and rates, rather than forcing your agency to fit a fixed product built for someone else.

What features should marketing agency software have?

Good marketing software for agencies covers five areas: client and project tracking so nothing slips, task workflows with clear owners and due dates, an approval step so creative work is signed off before it ships, time tracking tied to each client and task, and retainer and billing tools that turn logged hours into invoices. Reporting sits on top, showing utilisation, project profit and retainer burn. When we build a custom agency marketing platform, we add the specific fields, stages and reports your team relies on, and leave out the clutter you never open.

Should an agency buy off-the-shelf software or build its own?

Both are valid. Off-the-shelf agency tools are quick to switch on, and they suit an agency happy to work the way the product expects. A custom build earns its place when your workflow does not fit a fixed tool, when you need reports the product cannot give you, or when you want to own the platform and export your data freely. We give you an honest answer: if a ready-made tool fits, we will say so. If custom agency workflow software gives you more control and a better fit, we will scope that instead.

Can you connect agency software to our existing tools?

Yes. Most agencies already run accounting, email, calendars, file storage and sometimes an ad platform, and a custom build can connect to them through their APIs. Time logged in your system can flow to invoicing, projects can link to shared files, and approvals can trigger email or chat notifications. Where a tool has no clean API, we can often import and export data on a schedule instead. We map every integration during scoping, so you know before the build starts exactly which tools connect, how the data moves, and where a manual step still makes sense.

How long does it take to build agency workflow software?

There is no fixed timeframe: the schedule for your agency software is set from your requirements in the Plan step. The free pilot of 2 to 3 key modules is ready in about 2 days, and with 1,200+ developers we have the capacity to deliver a complete system in as little as 2 weeks. Long-term support under a service level agreement (SLA) follows launch. The pilot covers the modules you choose, such as projects, tasks and time tracking, and your team can use it. The rest of the platform starts once you approve the pilot, so you see the software take shape instead of waiting in the dark.

How much does custom agency management software cost?

Timeline Digital does not publish prices for custom software, because every project is custom. The price is set in three steps: we analyse your requirements, build a free pilot of 2 to 3 key modules, and after you approve the pilot we agree the scope, milestones and commercial terms in writing. Any change request outside the approved scope is reviewed and agreed with you before extra work begins. There is no per-user licence fee on the platform we build.

Is this suitable for a small agency or a growing team?

Yes. A small agency can start with a focused build that replaces the messiest spreadsheets, often project management software for small teams with time tracking and simple billing, then add modules as the team grows. Because you own the platform, new people are added as you hire without switching tools. We size the first version to your current stage, and design the data model so new clients, users and modules slot in later without a rebuild.

Free consultation

Bring your agency into one system you own.

Tell us how your agency runs on a free call, with no obligation.