A CRM (Customer Relationship Management) system helps you catch every lead, follow up on time, and keep a clear record of each customer. For Pakistani businesses that run sales on WhatsApp, phone calls, and notebooks, a custom CRM brings order and stops leads from slipping away.
Quick answer
Custom CRM software in Pakistan usually starts from around PKR 250,000 for a small sales team and ranges to PKR 2,500,000 or more for a larger system with a mobile app, WhatsApp automation, and links to your other tools. A custom CRM is built around your real sales process, includes WhatsApp follow-ups and Urdu labels, and is owned by you, unlike a monthly per-user subscription tool.
What a custom CRM does
A good CRM keeps your whole sales process in one place:
- Catch leads from your website, WhatsApp, Facebook, and calls
- Move each deal through your own pipeline stages
- Send follow-up reminders, and WhatsApp or email messages on time
- Keep every call, quote, order, and note on one customer screen
- Show sales by agent, product, and month, with targets
- Give your field team mobile access that works offline
How much does a custom CRM cost in Pakistan?
Cost depends on features, users, and integrations:
- A focused CRM for a small sales team: around PKR 250,000 to PKR 600,000
- A larger CRM with a mobile app, WhatsApp automation, and integrations: around PKR 800,000 to PKR 2,500,000 or more
Timeline Digital gives a fixed quote after a free discovery call and can split payment across milestones. There are no per-user monthly fees after you own the CRM.
CRM vs ERP: what is the difference?
A CRM manages the front of your business: leads, sales, follow-ups, and customer history. An ERP manages the back: inventory, purchase, finance, HR, and production. Many companies start with a CRM to win and keep customers, then add ERP modules as they grow. Timeline Digital builds both and can connect them so sales and operations share the same data.
How to choose a CRM partner
Ask each company whether the CRM is built around your sales process or a fixed template, whether it connects WhatsApp and email, whether you get a mobile app, whether you own the source code, and how they move your old leads from Excel. For a full checklist, see how to choose a software development company in Pakistan.
Why Timeline Digital is a strong option
Timeline Digital builds custom CRM software around how your team really sells, with WhatsApp follow-ups, Urdu labels, mobile access, and full source code ownership. It can also connect your CRM with an ERP and your website under one team. To discuss a CRM for your business, contact Timeline Digital or read more on our CRM development page.