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Sales & CRM SaaS5 monthsTimeline Digital (in-house product)

Timeline CRM

Free offline CRM for small businesses. Lead and deal pipelines, quotations, invoices, multi-user access, sales reports — all on Windows.

$0

Per-Seat Fee

4 hrs

Lead Response

Built-in

Multi-User

01Timeline CRM: The Challenge

Salesforce and HubSpot Pro start at $50–$150 per user per month. A 5-person sales team is paying $9,000 a year before integrations. Small consultancies and freelancers were stuck in spreadsheets, losing leads and chasing invoices manually.

02Timeline CRM: The Solution

Built a Windows-based CRM with lead/deal pipeline, contact management, quotation and invoice generation, multi-user role-based access, and offline-first SQLite storage. Free forever, no per-seat charge, no feature lockout.

03Timeline CRM: The Results

Active across small consultancies, freelancers and B2B sales teams. Average lead response time improved from 2 days to under 4 hours after teams switched from email-only tracking. Companion pages rank for "free CRM for small business" and "free CRM software".

Technology Stack

ElectronWindowsSQLiteNode.jsTypeScript

Services Provided

Custom Software DevelopmentBusiness Automation Solutions

Outcomes that mattered

The numbers above are the headline. Below is what they mean for the sales & crm saas operations team — what they stopped doing, what they started doing, and what changed for end customers.

$0

Per-Seat Fee

Headline metric — measured against the pre-launch baseline.

4 hrs

Lead Response

Captured 90 days post-launch with the same methodology used during discovery.

Built-in

Multi-User

Operational impact reported by the client team in their post-launch review.

Why this tech stack

We pick technology based on the production load, the integration footprint and the long-term maintenance reality — not the latest framework on Hacker News. For Timeline CRM, the stack we chose:

Electron

Production-grade choice for sales & crm saas workloads at this scale.

Windows

Production-grade choice for sales & crm saas workloads at this scale.

SQLite

Production-grade choice for sales & crm saas workloads at this scale.

Node.js

Production-grade choice for sales & crm saas workloads at this scale.

TypeScript

Production-grade choice for sales & crm saas workloads at this scale.

Common questions about this case

How long did the Timeline CRM build take?+

5 months. We delivered in 2-week sprints with a working demo at the end of every sprint, so Timeline Digital (in-house product) saw progress continuously.

What technology did Timeline Digital use to build Timeline CRM?+

Electron, Windows, SQLite, Node.js, TypeScript. We pick the stack based on the production load, integration requirements and the team's long-term maintenance capacity — not the latest framework on Hacker News.

What industry was Timeline CRM built for?+

Sales & CRM SaaS. The patterns we used here transfer to similar businesses with comparable scale and regulatory requirements. Reach out if you operate in this space and want a similar build.

Can Timeline Digital build something similar for our team?+

Yes. We start every engagement with a paid 2-week discovery sprint that produces architecture, scope and a fixed price. Mutual NDA signed on day one, full IP assignment, no agency overhead. Ranges typically run $25K – $250K depending on scope.

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