timelinedigi.com SEO Overhaul
Site-wide technical SEO and AEO programme on the Timeline Digital marketing site: sitemap stabilisation, IndexNow, RSS, image sitemaps, schema completeness, content depth and per-page hand-tuning.
921→65
Audit Findings
810→3
Orphan Pages
220 ms
Avg LCP
01timelinedigi.com SEO Overhaul: The Challenge
The marketing site was already on Next.js with comprehensive sitemaps, but had 921 on-page audit findings (mostly title-template duplicating brand and pushing past truncation), 810 orphan keyword-landing pages with no path from the homepage, 5 H1 duplicates between dynamic landings and dedicated services pages, and lossy image weight slowing first-load.
02timelinedigi.com SEO Overhaul: The Solution
Removed the redundant title template suffix; trimmed long meta descriptions site-wide; added an /all-topics hub linking 1,047 keyword landings from the footer; created an h1-overrides module to differentiate dynamic-landing H1s from /services pages; restructured multi-region landing titles industry-first so the country tag survives truncation; compressed hero PNGs (1.9 MB → 337 KB) and 13 product screenshots (2.9 MB → 870 KB); shipped 6 new USA-targeted restaurant POS landing pages with operator-language copy; added IndexNow + Atom feeds + image sitemaps.
03timelinedigi.com SEO Overhaul: The Results
On-page audit: 921 → 65 findings (93% reduction). Orphan pages: 810 → 3. H1 duplicates: 5 → 0. Title cannibalisation: 9 → 0. Average LCP across 25 sample pages: 220 ms (Google "good" threshold ≤ 2,500 ms, so it operates at 9% of cap). Browser QA: 0 console errors, 0 failed network requests across all 1,190 pages.
Technology Stack
Services Provided
Outcomes that mattered
The numbers above are the headline. Below is what they mean for the b2b saas marketing operations team: what they stopped doing, what they started doing, and what changed for end customers.
921→65
Audit Findings
Headline metric, measured against the pre-launch baseline.
810→3
Orphan Pages
Captured 90 days post-launch with the same methodology used during discovery.
220 ms
Avg LCP
Operational impact reported by the client team in their post-launch review.
Why this tech stack
We pick technology based on the production load, the integration footprint and the long-term maintenance reality, not the latest framework on Hacker News. For timelinedigi.com SEO Overhaul, the stack we chose:
Next.js
Production-grade choice for b2b saas marketing workloads at this scale.
JSON-LD
Production-grade choice for b2b saas marketing workloads at this scale.
IndexNow
Production-grade choice for b2b saas marketing workloads at this scale.
Atom RSS
Production-grade choice for b2b saas marketing workloads at this scale.
sharp
Production-grade choice for b2b saas marketing workloads at this scale.
pngquant
Production-grade choice for b2b saas marketing workloads at this scale.
Puppeteer
Production-grade choice for b2b saas marketing workloads at this scale.
Services used on this build
timelinedigi.com SEO Overhaul was delivered by combining the following Timeline Digital services. If your team needs a similar engagement, these are the entry points.
SEO Services
We help your business show up higher on Google. So more of the right people find you, and you get more leads.
Digital Marketing
We bring you more customers through ads, email, and social media. You see clear results you can measure, not guesswork.
Website Design & Development
We design modern websites that look great and win customers. Every site is fast, works on phones, and is easy to find on Google.
Consulting & Strategy
We help you plan the right technology for your goals. We show you what to build, what to automate, and where to focus first.
Tech Solutions
We connect your different tools so they work as one. This covers setup, integrations, and keeping your data safe and organized.
Common questions about this case
How long did the timelinedigi.com SEO Overhaul build take?+
1 month. We worked with short, regular updates and a working demo at each check-in, so Timeline Digital (own brand) saw progress continuously.
What technology did Timeline Digital use to build timelinedigi.com SEO Overhaul?+
Next.js, JSON-LD, IndexNow, Atom RSS, sharp, pngquant, Puppeteer. We pick the stack based on the production load, integration requirements and the team's long-term maintenance capacity, not the latest framework on Hacker News.
What industry was timelinedigi.com SEO Overhaul built for?+
B2B SaaS Marketing. The patterns we used here transfer to similar businesses with comparable scale and regulatory requirements. Reach out if you operate in this space and want a similar build.
Can Timeline Digital build something similar for our team?+
Yes. We start every engagement with a paid discovery phase that produces architecture, a clear written scope and a proposal, and we agree the full scope up front. Mutual NDA signed on day one, full IP assignment, no agency overhead. Cost depends on scope, features and integrations. Book a free call and we will walk you through it.
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