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B2B SaaS Marketing1 monthTimeline Digital (own brand)

timelinedigi.com SEO Overhaul

Site-wide technical SEO and AEO programme on the Timeline Digital marketing site — sitemap stabilisation, IndexNow, RSS, image sitemaps, schema completeness, content depth and per-page hand-tuning.

921→65

Audit Findings

810→3

Orphan Pages

220 ms

Avg LCP

01timelinedigi.com SEO Overhaul: The Challenge

The marketing site was already on Next.js with comprehensive sitemaps, but had 921 on-page audit findings (mostly title-template duplicating brand and pushing past truncation), 810 orphan keyword-landing pages with no path from the homepage, 5 H1 duplicates between dynamic landings and dedicated services pages, and lossy image weight slowing first-load.

02timelinedigi.com SEO Overhaul: The Solution

Removed the redundant title template suffix; trimmed long meta descriptions site-wide; added an /all-topics hub linking 1,047 keyword landings from the footer; created an h1-overrides module to differentiate dynamic-landing H1s from /services pages; restructured multi-region landing titles industry-first so the country tag survives truncation; compressed hero PNGs (1.9 MB → 337 KB) and 13 product screenshots (2.9 MB → 870 KB); shipped 6 new USA-targeted restaurant POS landing pages with operator-language copy; added IndexNow + Atom feeds + image sitemaps.

03timelinedigi.com SEO Overhaul: The Results

On-page audit: 921 → 65 findings (93% reduction). Orphan pages: 810 → 3. H1 duplicates: 5 → 0. Title cannibalisation: 9 → 0. Average LCP across 25 sample pages: 220 ms (Google "good" threshold ≤ 2,500 ms — operating at 9% of cap). Browser QA: 0 console errors, 0 failed network requests across all 1,190 pages.

Technology Stack

Next.jsJSON-LDIndexNowAtom RSSsharppngquantPuppeteer

Services Provided

SEO ServicesDigital MarketingWebsite Design & DevelopmentConsulting & StrategyTech Solutions

Outcomes that mattered

The numbers above are the headline. Below is what they mean for the b2b saas marketing operations team — what they stopped doing, what they started doing, and what changed for end customers.

921→65

Audit Findings

Headline metric — measured against the pre-launch baseline.

810→3

Orphan Pages

Captured 90 days post-launch with the same methodology used during discovery.

220 ms

Avg LCP

Operational impact reported by the client team in their post-launch review.

Why this tech stack

We pick technology based on the production load, the integration footprint and the long-term maintenance reality — not the latest framework on Hacker News. For timelinedigi.com SEO Overhaul, the stack we chose:

Next.js

Production-grade choice for b2b saas marketing workloads at this scale.

JSON-LD

Production-grade choice for b2b saas marketing workloads at this scale.

IndexNow

Production-grade choice for b2b saas marketing workloads at this scale.

Atom RSS

Production-grade choice for b2b saas marketing workloads at this scale.

sharp

Production-grade choice for b2b saas marketing workloads at this scale.

pngquant

Production-grade choice for b2b saas marketing workloads at this scale.

Puppeteer

Production-grade choice for b2b saas marketing workloads at this scale.

Common questions about this case

How long did the timelinedigi.com SEO Overhaul build take?+

1 month. We delivered in 2-week sprints with a working demo at the end of every sprint, so Timeline Digital (own brand) saw progress continuously.

What technology did Timeline Digital use to build timelinedigi.com SEO Overhaul?+

Next.js, JSON-LD, IndexNow, Atom RSS, sharp, pngquant, Puppeteer. We pick the stack based on the production load, integration requirements and the team's long-term maintenance capacity — not the latest framework on Hacker News.

What industry was timelinedigi.com SEO Overhaul built for?+

B2B SaaS Marketing. The patterns we used here transfer to similar businesses with comparable scale and regulatory requirements. Reach out if you operate in this space and want a similar build.

Can Timeline Digital build something similar for our team?+

Yes. We start every engagement with a paid 2-week discovery sprint that produces architecture, scope and a fixed price. Mutual NDA signed on day one, full IP assignment, no agency overhead. Ranges typically run $25K – $250K depending on scope.

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