timelinedigi.com SEO Overhaul
Site-wide technical SEO and AEO programme on the Timeline Digital marketing site — sitemap stabilisation, IndexNow, RSS, image sitemaps, schema completeness, content depth and per-page hand-tuning.
921→65
Audit Findings
810→3
Orphan Pages
220 ms
Avg LCP
01timelinedigi.com SEO Overhaul: The Challenge
The marketing site was already on Next.js with comprehensive sitemaps, but had 921 on-page audit findings (mostly title-template duplicating brand and pushing past truncation), 810 orphan keyword-landing pages with no path from the homepage, 5 H1 duplicates between dynamic landings and dedicated services pages, and lossy image weight slowing first-load.
02timelinedigi.com SEO Overhaul: The Solution
Removed the redundant title template suffix; trimmed long meta descriptions site-wide; added an /all-topics hub linking 1,047 keyword landings from the footer; created an h1-overrides module to differentiate dynamic-landing H1s from /services pages; restructured multi-region landing titles industry-first so the country tag survives truncation; compressed hero PNGs (1.9 MB → 337 KB) and 13 product screenshots (2.9 MB → 870 KB); shipped 6 new USA-targeted restaurant POS landing pages with operator-language copy; added IndexNow + Atom feeds + image sitemaps.
03timelinedigi.com SEO Overhaul: The Results
On-page audit: 921 → 65 findings (93% reduction). Orphan pages: 810 → 3. H1 duplicates: 5 → 0. Title cannibalisation: 9 → 0. Average LCP across 25 sample pages: 220 ms (Google "good" threshold ≤ 2,500 ms — operating at 9% of cap). Browser QA: 0 console errors, 0 failed network requests across all 1,190 pages.
Technology Stack
Services Provided
Outcomes that mattered
The numbers above are the headline. Below is what they mean for the b2b saas marketing operations team — what they stopped doing, what they started doing, and what changed for end customers.
921→65
Audit Findings
Headline metric — measured against the pre-launch baseline.
810→3
Orphan Pages
Captured 90 days post-launch with the same methodology used during discovery.
220 ms
Avg LCP
Operational impact reported by the client team in their post-launch review.
Why this tech stack
We pick technology based on the production load, the integration footprint and the long-term maintenance reality — not the latest framework on Hacker News. For timelinedigi.com SEO Overhaul, the stack we chose:
Next.js
Production-grade choice for b2b saas marketing workloads at this scale.
JSON-LD
Production-grade choice for b2b saas marketing workloads at this scale.
IndexNow
Production-grade choice for b2b saas marketing workloads at this scale.
Atom RSS
Production-grade choice for b2b saas marketing workloads at this scale.
sharp
Production-grade choice for b2b saas marketing workloads at this scale.
pngquant
Production-grade choice for b2b saas marketing workloads at this scale.
Puppeteer
Production-grade choice for b2b saas marketing workloads at this scale.
Services used on this build
timelinedigi.com SEO Overhaul was delivered by combining the following Timeline Digital services. If your team needs a similar engagement, these are the entry points.
SEO Services
We provide comprehensive SEO services including on-page, technical, off-page, and local SEO to improve your search rankings, organic traffic, and lead quality.
Digital Marketing
We deliver measurable digital marketing results through social media, paid ads, email campaigns, and performance marketing strategies tailored to your goals.
Website Design & Development
We design and develop modern, responsive websites that captivate visitors and drive conversions. From corporate sites to landing pages, our websites are built for performance, SEO, and user experience.
Consulting & Strategy
We provide strategic IT consulting including digital transformation, business automation, ecommerce strategy, market research, and automation planning.
Tech Solutions
We deliver enterprise technology solutions including cloud integration, CRM systems, API development, payment gateways, hosting setup, and database architecture.
Common questions about this case
How long did the timelinedigi.com SEO Overhaul build take?+
1 month. We delivered in 2-week sprints with a working demo at the end of every sprint, so Timeline Digital (own brand) saw progress continuously.
What technology did Timeline Digital use to build timelinedigi.com SEO Overhaul?+
Next.js, JSON-LD, IndexNow, Atom RSS, sharp, pngquant, Puppeteer. We pick the stack based on the production load, integration requirements and the team's long-term maintenance capacity — not the latest framework on Hacker News.
What industry was timelinedigi.com SEO Overhaul built for?+
B2B SaaS Marketing. The patterns we used here transfer to similar businesses with comparable scale and regulatory requirements. Reach out if you operate in this space and want a similar build.
Can Timeline Digital build something similar for our team?+
Yes. We start every engagement with a paid 2-week discovery sprint that produces architecture, scope and a fixed price. Mutual NDA signed on day one, full IP assignment, no agency overhead. Ranges typically run $25K – $250K depending on scope.
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