Custom ERP for distributors and wholesalers
Distribution ERP software built around your pricing and warehouses
Purchasing, stock, pricing, fulfilment and credit in one system that follows how you actually sell.
Wholesalers live on price lists, stock accuracy and landed cost. We build custom ERP for distributors whose rules a packaged product cannot hold without heavy customisation, and we tell you plainly when buying a package is the better choice. Choose 2 to 3 key modules and test them in a free pilot first.
Key facts
- Provider
- Timeline Digital, a custom software development company founded in 2013 and headquartered in Islamabad, Pakistan
- What we build
- Custom distribution ERP: purchasing and landed cost, multi-warehouse stock, batch and expiry, price lists and contracts, route sales, returns, credit control and reporting
- Track record
- 1,500+ projects for 860+ clients; 1,200+ developers and 85+ management professionals, including group-company employees
- Schedule
- There is no fixed timeframe: the schedule is set from your requirements in the Plan step. The free pilot of 2 to 3 key modules is ready in about 2 days, and with 1,200+ developers we have the capacity to deliver a complete system in as little as 2 weeks.
- Pricing
- Timeline Digital does not publish prices for custom software, because every project is custom. The price is agreed after requirements analysis and the free pilot.
- Ownership
- Source code and documentation transfer to you on full payment, as set out in the agreement.
Nine areas where a distributor makes or loses money
Each area is scoped with you. The first two or three become the pilot; the rest follow after you approve it.
Purchasing and landed cost
Reorder suggestions from stock, sales history and supplier lead times, then purchase orders with approvals.
Freight, duty, insurance and handling are spread across the received items, so stock value and margin use the real cost of getting goods onto the shelf rather than the supplier invoice price.
Multi-warehouse stock
Several warehouses, bins and zones in one stock record, with transfers that show an in-transit state.
Putaway and picking rules by zone or route, scanner-driven receiving and picking, cycle counts by class with variance approval, and one view of available-to-promise across locations.
Batch, lot and expiry
Lot numbers and best-before dates captured at receipt, carried through transfers and shown on the pick.
First-expiry-first-out suggestions, quarantine and blocked status, and a recall-style trace from supplier lot to the customers who received it, for lines where dated stock matters.
Price lists and customer contracts
Customer-specific prices, quantity breaks, promotions and contract prices with start and end dates.
A written order of precedence, a margin floor, and approval for overrides. Old contracts expire on their date instead of silently staying live.
Route and van sales
Delivery routes planned by day and area, and van stock tracked as its own location.
Mobile order taking and invoicing on the route, cash and credit collected on the spot, and an end-of-day reconciliation of stock, invoices and cash.
Returns and credit notes
Return authorisation with a reason code, then a decision: restock, scrap or return to supplier.
Credit notes linked to the original invoice and lot, with the stock and ledger effect posted together so returns stop being a month-end clean-up.
Credit control and collections
Credit limits and terms by customer, automatic holds on overdue balances and a release approval.
Statements, collection notes and promised-payment dates in one place, so the order desk and the finance team see the same status.
EDI and e-commerce feeds
Orders from a B2B portal or web store arrive on a schedule, and stock and prices go back out.
EDI with larger customers and suppliers for purchase orders, ship notices and invoices in the formats they require, assessed per partner before we promise anything.
Reporting for owners and managers
Margin by customer, item and sales rep; stock turn and aged stock; fill rate; open orders.
Supplier performance, cash collected against targets, and slow-moving stock with a threshold you set. Reports run on the live data, not an exported spreadsheet.
If you are still weighing the project, our guide to ERP for distribution companies explains the requirements, and distribution ERP implementation steps and a feature checklist covers the project from data cleanup to cutover.
Buy a package or build a custom distribution ERP?
Many distributors should buy. This table shows where each option is stronger so you can choose on fit.
| Question | Packaged system (such as S2K, SAP Business One or NetSuite) | Custom distribution ERP |
|---|---|---|
| Your process | Close to standard wholesale: buy, stock, sell, ship, invoice | Pricing, routes, packaging or customer rules that set you apart |
| Time to a first working system | Quicker when standard features cover the need and the implementer has done it before | Free pilot of 2 to 3 modules first; the full schedule is set from your requirements |
| Pricing rules | Handled well if they fit the product's price-list model | Built to your exact order of precedence, contracts and overrides |
| Integrations | Standard connectors for common platforms | Built to the exact EDI formats, portals and equipment you use |
| Cost model over five years | Licences or subscriptions that grow with users, plus customisation fees | Mostly the build and support; no per-user licence |
| Control of the roadmap | The vendor sets it | You set it and own the source code on full payment |
| Risk if requirements are unclear | Lower: proven product with known behaviour | Higher until a pilot proves the design on your data |
Buying a package is usually better when
- You are a small or mid-sized distributor with standard processes and a team that wants a proven product with a large implementer ecosystem.
- Your price lists, units of measure and fulfilment are close to what the product ships with, and customisation would be light.
- You need a vendor-run product with a long upgrade history and are happy to follow its roadmap.
A custom build deserves a comparison when
- Your price and contract rules, or your route and van-sales model, do not fit a standard price-list structure.
- Customer-specific EDI formats, portals, labelling or scales make integrations the largest part of the project.
- Per-user licences are costly for a large order-desk, warehouse and field team.
- You want to own the code, host where you choose and change the system as the business changes.
The full trade-offs are in our ERP versus custom development comparison, and the build option itself is described on our custom ERP development page. A common middle path is a packaged core for finance with custom pricing, route or warehouse tools around it.
Three ways distributors choose their free pilot
The pilot is 2 to 3 modules that prove the hardest part of your business on your own data.
Pricing and orders
Customer price lists with contracts, order entry and credit holds
Proves: Proves the rules that cause the most invoice disputes.
Stock and warehouse
Multi-warehouse stock, receiving with landed cost, transfers
Proves: Proves stock accuracy and the true cost of your goods.
Route and van sales
Route planning, van stock, mobile invoicing and end-of-day reconciliation
Proves: Proves field work, including with weak connectivity.
Understand, Plan, Select Technology, Pilot, Build and Scale
The same five steps run every project. For a distributor, each step has a specific job.
- Step 1
Understand
We walk your order desk, warehouse and purchasing flows, including the exceptions: split shipments, price overrides, returns and backorders.
- Step 2
Plan
Modules, price-rule precedence, warehouses, integrations and reports are written down and the pilot modules are chosen with you.
- Step 3
Select technology
Architecture follows your users, sites, devices and hosting needs: cloud, local servers or a hybrid that keeps working when the connection drops.
- Step 4
Free pilot
We build the 2 to 3 key modules as working software on a sample of your own items, customers and prices.
- Step 5
Build and scale
After you approve the pilot: full development, data migration rehearsals, testing with replayed real orders, training, cutover and support.
Delivery is remote from our Islamabad headquarters, with scheduled video meetings in your working hours. Our hours are Monday to Friday, 9:00 to 18:00 Pakistan time (PKT, UTC+5). For the generic project sequence, see ERP implementation services. The full explanation of the pilot is on how we work.
See working software before you commit
Before you commit to the full project, we build 2 to 3 of your key modules as working software, free of charge, ready in about 2 days. Your team tests the pilot, and the full build starts only after you approve it.
See how the free pilot worksUnderstand
We learn your requirements and how your organisation works today.
Select pilot modules
Together we choose 2 to 3 key modules that prove the solution.
Build the working pilot
We build those modules as real, working software, free of charge.
You test it
Your team uses the pilot. The full project starts only after you approve it.
Distribution ERP questions buyers ask
What is distribution ERP software?
Distribution ERP software connects purchasing, inventory, sales, fulfilment, invoicing, credit control and reporting for companies that buy goods and resell them. Its core is stock across several locations, customer-specific pricing and the cost of getting goods to your warehouse. A custom distribution ERP is built around your own pricing, routes, units of measure and integrations.
Should a distributor buy S2K, SAP Business One or NetSuite, or build a custom ERP?
Buy when your process is close to standard wholesale and customisation would be light: a proven product starts quicker and carries less risk. Consider a custom build when pricing rules, route sales, customer-specific EDI or large per-user licence costs are the issue, or when you want to own the code. Run your own orders through each option before deciding. See ERP versus custom development.
Can a custom ERP handle multiple warehouses and bins?
Yes, when it is part of the scope. Stock can be held by warehouse, zone and bin, with transfers that show an in-transit state, scanner-driven receiving and picking, cycle counts and one view of what is available to promise across locations. We confirm the location structure with you during planning.
How does landed cost work in a distribution ERP?
Landed cost adds freight, duty, insurance and handling to the purchase price and spreads them across the received items. The ERP then values stock and calculates margin on the full cost of getting goods into your warehouse, not only the supplier invoice price. The allocation method is agreed per cost type, for example by value, weight or quantity.
Can the system manage batch numbers and expiry dates?
Yes, for the items where they matter. Lots and best-before dates are captured at receipt and carried through transfers, picks and shipments, with first-expiry-first-out suggestions, quarantine status and a trace from supplier lot to customer. Which items are lot-controlled is decided in the planning step.
Can it support route sales and van sales with poor connectivity?
It can. A mobile app takes orders and prints or sends invoices from the van, holds van stock as its own location, and reconciles stock, invoices and cash at the end of the day. Working offline and synchronising later is designed and scoped from your routes and coverage, and is not automatic.
Can you connect it to our EDI partners, web store or B2B portal?
Often, depending on the other side. Each partner or platform needs a workable method (API, file exchange or EDI), the right formats and permission from its owner, so each one is assessed before we promise anything. Tell us the partners, the document types and the volumes and we will say what is feasible.
How are customer price lists and contract prices handled?
Prices are stored by customer, group, item, quantity break and date range. The system applies a written order of precedence, for example contract price first, then customer list, then quantity break, then standard price, with a margin floor and an approval for overrides. Expired contracts stop applying on their end date.
How much does a custom distribution ERP cost?
Timeline Digital does not publish prices for custom software, because every project is custom. The price follows the modules, users, warehouses, integrations, data migration and reporting you need. The price is set in three steps: we analyse your requirements, build a free pilot of 2 to 3 key modules, and after you approve the pilot we agree the scope, milestones and commercial terms in writing. Any change request outside the approved scope is reviewed and agreed with you before extra work begins.
How long does a distribution ERP take to build?
There is no fixed timeframe: the schedule for your distribution ERP is set from your requirements in the Plan step. The free pilot of 2 to 3 key modules is ready in about 2 days, and with 1,200+ developers we have the capacity to deliver a complete system in as little as 2 weeks. A module such as price lists or multi-warehouse stock can be one of the pilot modules you choose. Long-term support under a service level agreement (SLA) follows launch. The full project starts after you approve the pilot, and the scope, milestones and terms are agreed after it.
Can our existing item, customer and price data be migrated?
Usually. Migration is planned after we look at the quality and structure of your data: items and units of measure, customers and ship-to addresses, suppliers, price lists, open orders and opening stock. We rehearse the migration at least twice, reconcile stock and balances after each run, and agree what is carried over before cutover.
Guides for this decision
In-depth, practical reading for teams planning this kind of project.
- Guide · 11 min readDistribution ERP Implementation: 10 Steps and a Feature ChecklistA distribution ERP implementation runs in ten steps: map the flows, clean the item and customer data, design pricing and stock rules, build and integrate, migrate, test with real orders, train, cut over and stabilise. This guide gives each step, the cutover traps specific to wholesalers, and a feature checklist you can use in demos.Read the guide
- Guide · 8 min readERP for Wholesale and Distribution Companies: Requirements ChecklistA distribution ERP has to get stock, price and delivery right on every order line. This checklist covers multi-warehouse inventory, customer pricing, landed cost, purchasing, route delivery and B2B ordering, plus when a package fits and when custom does.Read the guide
- Guide · 9 min readERP Inventory Management: Valuation, Reorder Points and Multi-WarehouseAn ERP inventory module tracks what you hold, where it is and what it is worth, and keeps that value in step with the general ledger. This guide covers valuation methods, reorder logic, cycle counting, traceability and multi-warehouse design.Read the guide
- Guide · 11 min readMulti-Warehouse Inventory Costing in ERP: Methods, Transfers, Landed CostCosting inventory across several warehouses or plants means choosing a cost method, deciding whether cost is held per site or company-wide, moving stock between sites at cost, adding landed costs to receipts and keeping records that show who held each item. This guide explains each decision with a worked example.Read the guide
Tell us how you price and ship, and see it working first
Send your warehouse count, your hardest pricing rule and the systems you connect to. We reply with the modules we would pilot, or an honest note that a package fits you better. A mutual NDA can be signed before you share sensitive details.
About this page
Published by Timeline Digital. Tax and e-invoicing support, EDI formats and offline operation are described as designed to be supported and are confirmed per project; no certification or compliance is claimed on this page.
Author
Usama Asif
CEO and CTO, Timeline Digital.
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